Pacific Shaving is adding a little color to the traditional shaving cream — but for a good cause.
The San Francisco-based company is rolling out its new Shave With Purpose collection, which consists of six moisturizing shaving creams for men and women that will donate 10% of proceeds from its sales to nonprofit organizations that support health and social causes.
Each brightly colored product correlates to a specific cause close to the founders’ hearts. The full list of products and their causes includes:
Green to support mental health awareness;
Yellow to support suicide prevention;
Blue to support prostate cancer research;
Pink to support breast cancer research;
Purple to support LGBTQ+ equality and inclusion; and
Red to support ALS research.
Specific organizations the brand will be working with include Mental Health America, American Foundation for Suicide Prevention, Prostate Cancer Foundation, Lynn Sage Breast Cancer Foundation, It Gets Better Project and Project ALS.
“Our mission has always been to develop innovative and effective grooming products with purpose. With #ShaveWithPurpose, we really love the idea of turning an everyday routine like shaving into a charitable action, and an easy way to build awareness for these important causes. If you don't have the time to volunteer or the means to give monetarily, you can still demonstrate support and continue to keep awareness for these causes forefront in your mind each day — all before you even leave your bathroom,” Stan Ades, CEO and co-founder of Pacific Shaving said.
Like other Pacific Shaving products, the Shave With Purpose shaving creams are formulated with safe and quality ingredients, are free of synthetic fragrances and are packaged in recyclable aluminum cans, the company said.
Consumers can find the Shave with Purpose collection online at Amazon.com and PacificShaving.com for the suggested retail price of $7.99 per can.