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Panic Panties broadens distribution to 5000 CVS Pharmacy stores

The company announced that its products can be found at 5,000 of the retailer’s locations, offering its selection in the fashion accessories section.
Gisselle

Panic Panties, an on-the-go underwear brand, is broadening its retail distribution with CVS. 

The company announced that its products can now be found at 5,000 of the retailer’s locations, offering its selection in the fashion accessories section. 

panic panties teaser

“We’re on a mission to reinvent the antiquated convenience underwear category and change the way women shop for quality underwear— just like L’eggs did for pantyhose,” says Maria Marino, Panic Panties co-founder. “Underwear is a wellness essential for women. Quality, ready-to-wear undies should be available when and where women need them most.”

[Read more: Thinx’s LeakSafe technology now featured in new styles]

Also known as the “perfect spare pair,” Panic Panties products are individually wrapped and pre-washed. Consumers will be able to find the 4-Way Stretch Bikini from the Essentials collection, which is made from a stretchy microfiber and features a “muffin-top-proof, the company said. 

“All at a pricepoint that won’t make you want to go commando,” says Marino. “We’re obsessed with this panty because it’s lightweight, smooth as butter, and offers exceptional stretch,” she adds. “We understand the importance of comfort and reliability, especially during life’s unexpected moments.”

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