Pebbles cereal launches video series supporting creative professionals

Post Consumer Brands’ Pebbles cereal is launching a new initiative aimed at helping families and creative professionals during the ongoing COVID-19 pandemic.

The Lakeville, Minn.-based company unveiled its new “Daily Yabba Dabba Doo” video series, which looks to not only inspire children’s imagination but also teach them something new for the next 30 days. 

Each of the videos will feature artists and creators whose work has been impacted by the COVID-19 epidemic, and will include artists, dancers, chefs, crafters and magicians among others.

“Pebbles cereal has a long history of inspiring kids and kids at heart to create and do,” Amy Brothers, brand manager at Pebbles, said. “We felt that at this time, it was important for us to show up to inspire kids and support the creative community.”

In exchange for their talents, Pebbles cereal will pay each contributor $1,500, the company said.

“The creative community needs our support now more than ever,” Brothers said. “We are excited to partner with a creative group of people to share their talents through the ‘Daily Yabba Dabba Doo’ video series.”

Each video will feature an activity that children can do with minimal supervision, will require items readily available in most homes, and will begin with creators introducing themselves and telling viewers about their talents before teaching them something new.

The daily videos will be available on the Pebbles cereal Facebook and Instagram channels, as well as on the brand’s website.