Pepsi is bringing the classic flavor of campfire s’mores to its beverages with a collection of soft drinks.
The s’mores collection, debuting on the last day of summer, features three distinct flavors all packed into individual cans to encourage mixing and matching flavors for the right combination.
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Beverages that are part of the line include:
- Toasty Marshmallow: Featuring a marshmallow base with layers of toasted notes to mimic a light fireside flavor;
- Graham Cracker: Infused with notes of honey and cinnamon, it aims to achieve the perfect balanced graham cracker flavor profile; and
- Chocolate: Made with dominant notes of cocoa throughout, it also has slight hints of vanilla to create an extra creamy sweetness that mimics a slightly melted chocolate flavor.
“S’mores is one of the most unapologetically delicious treats that everyone likes to enjoy in a different way. So, on the last day of summer, we at Pepsi are thrilled to introduce an entirely new way to s’more with our Pepsi S’mores collection,” said Todd Kaplan, chief marketing officer at Pepsi. “This newest drop allows fans to construct their own s’mores to their liking — with the perfect amounts of graham, marshmallow and chocolate — in a deliciously indulgent drink without any of the mess. We can’t wait for fans to try it.”
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The Pepsi s’mores collection is available in 7.5-oz. mini cans exclusively online to 2,000 individuals who show how they s’more on Instagram or Twitter by using the #PepsiSmores and #sweepstakes hashtags.