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The future of the beauty category 2020
The retail landscape for beauty has changed dramatically, and retailers must focus on the customer experience, because that is where the sale is won or lost, where the brand comes to life, and where the seeds of loyalty are planted.
That’s just a few of the key takeaways from a webinar held by the Global Market Development Center this month. The webinar was led by Saba Buser, an analyst for RetailNet Group.
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About the 'no-makeup' makeup trend
Women everywhere from housewives to Hollywood stars are embracing a new trend that calls for less makeup and playing up natural features. It doesn't mean no makeup, but beauty products are used subtly to get a natural and glowing look.
No-makeup celebs such as Alicia Keys and Mile Kunis are getting lots of attention. Keys, 35, declared this year that she didn't want to "cover up" any more, and proved her commitment by showing up on the red carpet for the BET Awards last month without makeup.