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Adweek: Sephora is driving mobile sales with Tinder tactics
Sephora is re-launching its private label collection and driving mobile sales with a series of new digital features on its websites and apps that help shoppers whittle through thousands of makeup and beauty tools to find what they're looking for. (Adweek)
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Bluemercury opens 100th beauty boutique
WASHINGTON -- Seventeen years after its founding, beauty retailer Bluemercury has opened its 100th store, and this time the retailer has gone bigger.
The store in Savannah, Ga., hosted a grand opening celebration event that took place on July 21, hosted by Bluemercury founders Marla and Barry Beck. Bluemercury Savannah, at approximately 2,400 square feet, marks Bluemercury’s foray into a larger store size retail format.