P&G Beauty goes virtual with immersive BeautySphere experience

The digital experience allows visitors to interact with the company’s portfolio of brands through live and simulated content.
Gisselle Gaitan
Online Editor
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P&G Beauty is entering the world of virtual storytelling with BeautySphere.

Through this immersive, virtual experience, visitors are given the opportunity to interact with the company’s portfolio of brands through live and simulated content.

“BeautySphere was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values,” shares Alex Keith, chief executive officer at P&G Beauty said. “Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.”

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Accessible via any desktop computer, BeautySphere offers engaging content, live stream panel discussions and a gamified challenge where visitors are given the chance to learn about the interconnected responsible beauty principles of sustainability, safety, transparency, quality and performance, and equality, inclusion and wellbeing, the company said.

“Outside of BeautySphere, these principles drive real-world impact and serve as our blueprint of innovation and product development for generations to come,” Alexis Schrimpf, vice president of design, global skin and personal care said. “We’re excited to share this approach with more people around the world through BeautySphere.”

In addition, visitors are able to virtually visit the Royal Botanic Gardens, Kew to learn about how P&G scientists partner with Kew’s experts to verify that the botanicals used in Herbal Essences bio:renew products are legitimate and high quality, the company said.

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As part of the experience, participants can authenticate their own botanical ingredients guided by Pantene ambassador Katie Piper, who also will educate visitors about the plants they discover.

“In the spirit of Responsible Beauty, every BeautySphere participant who completes our virtual Herbal Essences journey will have the opportunity to make a positive impact in the real world by helping plant a real tree in Veracruz, Mexico a region that supports restoration of native forest ecosystems,” Schrimpf said.