Philips One takes brushing on the go

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

There’s a new way to get in some cleaning time for those pearly whites.

Philips is debuting its new Philips One by Sonicare brushes, which are battery-operated, and come with a bold and sleek travel case that allows users to brush anywhere.

Featuring micro-vibrations that haven coupled with soft, contoured bristles, the brush also has a two-minute timer that ensures proper brush times are met, and a quad pacer that signals when it is time to move onto another section of the mouth, the company said.

“At Philips we believe in creating innovative oral health solutions for everyone,” Marci El-Deiry, senior director of marketing, consumer and professional oral healthcare said. “New Philips One by Sonicare is an upgrade from a manual brush, uniting vibrant design with on-the-go convenience. Sonicare makes products for people who live life to the fullest, and we've developed a toothbrush that keeps up with them. We're excited to see them One up their brushing for whiter, brighter smiles!”

Available in four colors — mango, Miami, midnight and mint — the brush heads are sold separately and can be mixed and matched, which allows users to create a color scheme that speaks to their own individuality, the company said.

The Philips One by Sonicare comes with a matching brush handle and head, travel case and AAA battery. Retail prices start at $24.99.