Pipcorn expands retail footprint

Pipcorn is bringing the flavors of its heirloom snacks to a wider range of consumers.

The Brooklyn, N.Y.-based company, known best for its mini popcorn, is expanding its distribution in Target and Walmart stores.

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Consumers will be able to find the brands Heirloom Cheese Balls in cheddar and white cheddar cheese varieties at approximately 220 Target stores and in 206 Walmart stores across Chicago, Denver, Portland and Atlanta, the company said.

In addition, Pipcorn also is rolling out a limited-edition Cheese Tub for national distribution at Whole Foods Market.  

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“We are thrilled to be launching our white cheddar and cheddar cheese balls in major retailers across the U.S. including Target and Walmart,” Jeff Martin, co-founder of Pipcorn said. “Ever since the inception of Pipcorn, we have seen consumers’ increasing desire for better-for-you alternatives to nostalgic snacks. With the expansion into Target and Walmart, as well as our limited-edition Cheese Ball Tub launching in Whole Foods Market, we are excited to make cleaner snacking more accessible and recreate one of my personal favorite childhood snacks!”

Pipcorn’s white cheddar and cheddar cheese Heirloom Cheese Balls are baked with heirloom corn and organic cheddar, as their name suggests, and obtain their color from paprika and annatto, the company said.