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Pond’s Rejuveness Collection aims to slow new signs of aging


Pond’s is looking to fight the signs of aging with a brand-new collection.

Rejuveness, the brand’s first range of products that aim to help visibly reduce wrinkles and slow new signs of aging, contain retinoid as a key ingredient, the company said.

Affordability is key with this new collection, which retails for $7.99, and features retinol complex and vitamin B3 to aid in strengthening the skin’s moisture barrier, as well as firm the skin and help with the look of wrinkles.

“With over 150 years of proven skin care innovation, Pond’s has the expertise to deliver real results at an affordable price,” Dawn Hedgepeth, vice president of marketing for Pond’s. “At a time when many Americans are looking for cost-effective products that deliver on what they promise, we are thrilled to offer this option for daily skincare routines.”

Products part of the collection include:

  • The Lifting and Brightening Eye Cream, which looks to reduce the look of wrinkles, and improve skin’s elasticity to create the appearance of tighter and lifted skin around the eyes;
  • The Skin Tightening Serum, which tightens the appearance of the skin, hydrates and aids in slowing any new signs of aging; and
  • The Advanced Hydrating Night Cream, which reduces the look of wrinkles, hydrates and also helps slow any new signs of aging.

“I am so excited about the launch of Pond’s first retinol range for the face, eyelids and neck, which is combined with niacinamide,” board-certified dermatologist and Pond’s spokesperson Shari Marchbein said. “This is one of my favorite powerhouse antioxidants because it helps even skin tone, address dark spots and make the skin look brighter and radiant!”

Pond’s Rejuveness Collection is available at mass retailers and drugstores nationwide.

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