Pop-Tarts confetti cake bites channel ’90s nostalgia

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Pop-Tarts confetti cake bites channel ’90s nostalgia

By Gisselle Gaitan - 05/14/2020

Pop-Tarts is looking to bring the nostalgia of the ’90s back in a major way.

New from the Battle Creek, Mich.-based company are the frosted confetti cake bites, which look to help bring all the feels associated with slap bracelets, ripped jeans and neon shirts.

“At Pop-Tartswe're always looking for the next flavor innovation, and with the popularity of 90s nostalgia culture, new frosted confetti cake bites will be a hit with fans looking for a taste of the past,” Sarah Reinecke, director of brand marketing at Kellogg's portable wholesome snacks, said. “These colorful snacks taste like you're eating a slice of birthday cake on the go, no baking required.”

Featuring a cake flavor that's packed with edible glitter, the latest launch from Pop-Tarts will be available in a five-count box and 10-count box at Walmart stores.