Products to Watch: HRG’s 5 picks from January 2021

David Salazar
Managing Editor
David Salazar profile picture

New year, new products. That was the mantra fueling the launch of 498 new items in January. Manufacturers introduced 294 new beauty offerings, 190 new wellness products and 14 new OTC products in the first month of the year and, as is its wont, Hamacher Resource Group’s new product team hit the ground running, poring over the items to find five that stood out as potentially big sellers. They are:

1.Colgate Renewal Whitening Restoration Toothpaste
Colgate-Palmolive’s eponymous toothpaste brand is getting in on the gum care trend with its latest product. Colgate Renewal Whitening Restoration offers a gel toothpaste that contains 0.45% stannous fluoride, along with the company’s proprietary SNAP technology, which work together to revitalize gums by reversing early damage.   

2.Pataday Once Daily Relief Extra Strength
Eye drop innovation keeps rolling with the latest from Alcon’s Pataday brand. The recent Rx-to-OTC switch is expanding its lineup with this new product, which the company said is the first 24-hour allergy itch relief drop that is available over the counter.

3. Sinex Severe VapoCool Ultra Fine Mist
Procter & Gamble is growing its Sinex line with Severe VapoCool Ultra Fine Mist, which contains Vicks VapoCool to offer a soothing cooling sensation upon use. The product is formulated to relieve nasal pressure, as well as clear a stuffy nose and congestion for as long as 12 hours.

4. Nizoral Scalp Psoriasis Shampoo and Conditioner

With a proprietary blend of tea tree oil and vitamin E to tackle redness, scaling and itching, Nizoral Scalp Psoriasis Shampoo and Conditioner from Arcadia Consumer Healthcare is formulated to be fast acting and begin working with the first use. The product also is free of sulfates, fragrances, preservatives and dyes.

5. Bausch + Lomb Alaway Preservative Free Single-Dose Vials

This product marks Bausch Health’s first antihistamine eye drop that doesn’t contain a preservative. Alaway Preservative Free is designed to capitalize on consumer interest in products with “free-from” bona fides while offering up to 12 hours of eye itch relief. The product is packaged in single-use vials for consumers with eye sensitivities and Lasik patients, the company said.