Products to Watch: New and noteworthy products from April

David Salazar
Managing Editor
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As retail stood front and center as a key player in the COVID-19 response — and as a critical resource for consumers — Hamacher Resource Group’s new product team was evaluating new products that stand to help further expand retail’s value proposition. The company sorted through 162 new products, including 97 wellness products, 57 beauty products and eight OTC offerings, to highlight five that could provide a boon for retailers that stock them. 

1. Pataday Once Daily Relief Eye Drop 
This recent Rx-to-OTC switch from Alcon is hitting stores just in time for allergy season. The once-daily product, sold in a 2.5-ml bottle, is formulated to relieve eye irritation from such allergens as pet dander, pollen, grass and ragweed.     

2. Preparation H Soothing Relief Wipes
Pfizer manages to consistently bring innovation to an established name in the digestive health category, and the latest offering from Preparation H is keeping with that strategy. Preparation H Soothing Relief Wipes are designed to soothe and cool discomfort caused by hemorrhoids. The flushable wipes, which are sold in 60-count packages, also are meant to be gentle enough for daily use.   

3. Oral-B Mouth Sore Instant Pain Relief Gel
Procter & Gamble’s well-known oral care brand Oral-B is widening its scope. The brand’s Mouth Sore Instant Pain Relief gel contains maximum-strength benzocaine to help relieve pain from canker sores, cheek bites, braces and dentures, as well as oral and gum irritations. The product joins Oral-B’s mouth sore oral rinse as part of its mouth pain portfolio.    

4. Clearblue Early Detection Pregnancy Test
Joining the family planning aisle is a new offering from Procter & Gamble’s Clearblue brand that the company said can detect pregnancy as early as six days before a missed period. The two-count pack of pregnancy tests joins the rest of the Clearblue lineup.  

5. Triderma Psoriasis Control Shampoo
Beauty brand TriDerma’s Psoriasis Control Shampoo looks to relieve and help prevent the recurrence of itching, flaking and scaling. The product uses salicylic acid to address psoriasis and seborrheic dermatitis, while also delivering on consumers’ free-from ingedient demands. The product is free of coal tar, parabens, cortisone, steroids, sulfates, mineral oil, petrolatum and phthalates.