Reese’s goes big with Super King bars

Reese’s Peanut Butter Cups are getting bigger than ever.

How so? By unveiling a new Super King bar, which measures 12 in. in length, the Hershey, Pa.-based company said.

[Read More: Reese’s rolls out Peanut Crunchy Bars]

These 1-ft. bars come with six individual peanut butter cups under the same wrapper.

“We’re always looking for ways to give our fans more of what they love, which happens to be more Reese’s,” said Allen Dark, senior manager of Reese's. “Reese’s Super King size is our largest, most shareable package of Reese’s Peanut Butter Cups yet. Now you don’t need to worry about sneaking your Reese’s cups when your friends are around.”

[Read More: Reese’s gets salty with pretzels]