A new face is joining the Revlon family.
The beauty brand has named Jessica Jung its newest global ambassador.
Known for her K-pop rise to stardom, Jung will represent Revlon in Asia and appear in global campaigns for its Super Lustrous and ColorStay products, as well as the new Total Color permanent hair color.
“We were drawn to Jessica because she is a force of nature, channeling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way,” Silvia Galfo, Revlon’s global brand president said. “She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our Live Boldly ethos. We're thrilled to have her as part of the Revlon family.”
Born in San Francisco, Jung moved to Korea at 11 years old and rose to K-pop stardom as a member of a popular girl group, and even went on to design her own fashion line — Blanc & Eclare, the company said.
“Revlon has always represented the epitome of glamour for me. As a young girl growing up in San Francisco, I couldn't help but be dazzled by the bold imagery of iconic women wearing Revlon makeup!” said Jessica Jung. “To now be part of these legendary Revlon ambassadors is a thrill and an honor.”
Jung will begin appearing on behalf of Revlon across all media platforms in spring.