Revolution Beauty broadens distribution to Walmart
British-based Revolution Beauty is making its products more accessible to consumers by expanding its retail distribution to Walmart.
Through this expansion, which marks the fourth major retailer to carry the brand’s growing cosmetic assortment, Revolution Beauty looks to grow its accessibility and availability within the United States.
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Exclusive to Walmart, Relove by Revolution will consist of various offerings that include full eyebrow and foundation collections to such trend-driven products as freckle pens, brushes and water-activated liners priced at $5 and under.
“As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart,” said the president of Revolution Beauty USA Sara Staniford. “We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
In addition, Walmart also will carry several Revolution products, including the Reloaded Eyeshadow Palettes, Loose Baking Powders and Blur Sticks.
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“At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices,” says Creighton Kiper, Vice President, Merchandising, Beauty, Walmart U.S. “That’s why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”
Revolution Beauty is now available for purchase in-store and online at Walmart.