Rituals Cosmetics’ Sakura, Karma collections make their Sephora debut

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Rituals Cosmetics’ Sakura, Karma collections make their Sephora debut

By Gisselle Gaitan - 09/17/2020

Finding the right Rituals Cosmetics product is becoming easier than ever.

The home and beauty brand announced that its retail presence will be expanding via a new partnership with Sephora.com.

As part of this new deal, select products from The Ritual of Sakura and The Ritual of Karma lines now are available for purchase on the beauty retailer’s digital end.

“Rituals is extremely excited to launch on a platform as coveted and popular as Sephora.com,” Raymond Cloosterman, founder and CEO of Rituals Cosmetics, said. “This signifies a major stepping stone for us, as a successful European brand, to introduce our slow-down philosophy to more consumers in the U.S. through our innovative bath and home products.”

The Ritual of Sakura collection draws inspiration from the Japanese tradition of celebrating a time of renewal via notes of cherry blossoms and organic rick milk.

The Ritual of Karma looks to help users embrace the positivity of summer all year-round thanks to its scents of holy lotus and organic white tea.

Individual products and gift sets from both lines include:

  • Foaming Shower Gels, which retail for $9.50, transform into a soft foam;
  • Body Scrubs, which retail for $16.50, nourish skin with a blend of sugar and softening oils; and
  • Body Creams, which retail for $22.50, look to both nourish and firm the skin.

In addition, various gift sets also are available for purchase, including The Sakura Try Me, The Karma Try Me, The Renewing Ritual Gift Set, The Soothing Ritual Gift Set, The Sakura Renewing Collection, and The Karma Soothing Collection.

Further information on product availability can be found on the Rituals brand page at Sephora.com.