RoC Skincare, Revieve come together on AI-driven platform

RoC Skincare and Revieve have joined forces on an AI-driven platform set to offer personalized skin care recommendations. 

The RoC AI Skin Insight tool, available on the beauty brand’s website, features a virtual advisor who can share personalized product recommendations for users. 

“The RoC Skincare ‘AI Skin Insight’ solution brings unparalleled value directly to consumers," said Art Pellegrino, senior vice president, R&D at RoC Skincare. “Through innovative AI technology, our advisor examines not only individual skin concerns, but also behaviors, and personal preferences, thereby creating more (personalized and) relevant skincare recommendations. Backed by RoC Skincare's long-standing reputation for clinically proven results and Revieve's expertise in digital experiences, our advisor provides the highest level of credibility and effectiveness in every recommendation.”

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By offering personalized skin care recommendations through this tool, RoC Skincare aims to work towards ensuring consumers’ purchases align with their unique skin needs, which can lead to more effective and healthier outcomes, the company said. 

“We are excited to announce our collaboration with RoC Skincare, introducing an innovative digital skincare experience for their valued customers,” Sampo Parkkinen, CEO at Revieve, said. “This partnership reflects our commitment to providing exceptional solutions that enhance customer engagement and satisfaction. By offering personalized insights, individuals can better understand their skincare needs, leading to informed decisions and a more fulfilling skincare journey.”