RoC Skincare, Sarah Jessica Parker continue Look Forward Project work
RoC Skincare is continuing its work on the Look Forward Project and partnership with actress Sarah Jessica Parker.
Created to help women feel less anxious about aging and more hopeful about the future, the company noted that the Look Forward Project is looking toward supporting the next generation with a multifaceted optimism education initiative geared towards adolescents.
“Everything we do at RoC is grounded in the idea that everyone should be able to look forward to the years ahead. We want to help people feel optimistic and support them as they take care of their skin and themselves in pursuit of a fuller, happier and healthier future,” said Fernando Acosta, chief executive officer of RoC Skincare. “Following the initial launch of The Look Forward Project, we reflected on what we learned and how we can best continue our mission. One of the things we uncovered was people wished they had begun to incorporate a more positive mindset at a younger age, prompting us to dig deeper into the idea of supporting people from early on in their journey.”
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Steps the brand will be taking include releasing a new optimism curriculum for young people that will be created in partnership with subject matter experts. This will include resource kits, leader guides for dedicated lessons on the power of positive thinking and information on how to extend the conversation about mental health from such contributors as Dr. Deepika Chopra, Dr. Josie Howard and therapist Shani Tran, LPCC.
In addition, the brand also will be working with SeekHer Foundation to launch the RoC x SeekHer Look Forward Community Program to encourage a life-long integration of optimism and mental health practices and encourage people to be advocates for themselves and others on social media.
Lastly, Sarah Jessica Parker will curate a limited-edition set of products that will be available for purchase online and will have 100% of profits donated to the SeekHer Foundation and Look Forward Community Program.
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“I try my very best to be an optimist and to confront each day and experience with that mindset,” says Parker. “As a mom, setting the next generation up for success is especially important to me. I'm proud to be a part of an initiative that provides the opportunity for young people to feel empowered as they head towards their futures.”