Roux’s Weightless Precious Oils line aims to transform hair

Roux is looking to help users transform their dry, damaged tresses into soft and shiny.

With its new Weightless Precious Oils collection, the brand looks to restore essential moisture and control frizz without weighing hair down thanks to such ingredients as argan, avocado, castor, coconut, jojoba, olive, sunflower seed and sweet almond oils.

“The steps we take to get the perfect finish, including coloring, heat-styling and blow-drying; the sun's rays; minerals in our water; wearing our hair in ponytails, braids and buns; even brushing and combing every day; can weaken and damage the delicate hair fiber, leaving it dull, frizzy and limp,” Patricia Williams, Roux Education Ambassador said.

Products featured in the collection include:

• Weightless Precious Oils Luminous Shampoo, which retails for $9.99, contains cleansing oils that look to cleanse impurities and product build-up from their hair and scalp while also restoring moisture;
• Weightless Precious Oils Softening Conditioner, which retails for $9.99, features eight oils, vitamins E and B5, provides hydration and controls frizz without building up or weighing hair down; and
• Weightless Precious Oils Restorative Hair Masque, which retails for $9.99, contains a vitamin-infused formula, hydrates dry and damaged hair, is infused with eight oils, has vitamins E and B5, aims to strengthen hair and smooth split ends.

Consumers can find Roux’s Weightless Precious Oils collection at Sally Beauty stores and online.