Sally Hansen goes virtual with AR nail polish try-on lens via Snapchat

Sally Hansen is going virtual.

The beauty brand has launched an augmented reality nail polish try-on lens through a partnership with Snapchat.

Living in the Snapchat carousel, this new lens will allow consumers to preview its new Miracle Gel Marine Metals color collection, as well as the Miracle Gel Shiny Top Coat line.

Shades available on the lens include a mix of such glittery metallics and modern neutrals as — holllaa-gram, deep sea diamond, sunken treasure, hue there?, rose and shine, and to the taupe.

The launch of this try-on lens comes on the heels of consumers turning to self-care and at-home beauty routines due to the ongoing push for social distancing amid the COVID-19 pandemic, the company said.

Powered by SnapML, which lets any develop power Lens AR try-on technology through their own machine learning models, users are also able to unlock the lens through a Snapcode that can be found on SallyHansen.com.