Schnucks joins Ibotta Performance Network

Schnuck Markets has joined the Ibotta Performance Network, a digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties.

A key component of the partnership will be strategic R&D with the goal of building the next-generation grocery shopping experience for consumers. 

[Read more: Dollar General to offer cash back rewards via Ibotta partnership]

The R&D component of the partnership will allow Ibotta and Schnucks to co-develop new customer experiences for a more dynamic grocery shopping journey. Potential areas of innovation include advanced digital offers in retail media, and a heightened focus on creating new and innovative touchpoints in-store. 

Digital offers from the IPN are set to become available to Schnucks customers later this year.

[Read more: Schnucks launches Good For You program]