Scotch Porter expands distribution to CVS Pharmacy
Scotch Porter is continuing its retail expansion.
The grooming and wellness brand is launching its beard collection at nearly 2,300 CVS Pharmacy locations, and Drug Store News spoke to Calvin Quallis, founder and CEO of Scotch Porter about the expansion.
When it came to choosing its next retail partner, Quallis shared how the brand’s mission for clean and affordable grooming products coincided with the retailer’s commitment to community, health and wellness.
[Read More: Scotch Porter enters wellness space with supplements]
“At Scotch Porter, we are committed to meeting our consumer where he is when he’s in the market for clean, affordable, efficacious grooming and wellness products,” Quallis said. “With CVS’ commitment to community, health and wellness, we have identified an alignment with where the Scotch Porter customer shops and are ecstatic about partnering with CVS to extend our reach deeper into communities.”
Featuring such ingredients as vitamins, botanicals that include kale protein, biotin liposomes, burdock root and white willow bark, the beard collection builds upon Scotch Porter’s mission of providing consumers with access to affordable and non-toxic products that promote holistic health and wellness practices.
When it came to deciding what line would be best to expand its distribution to the retailer, it all came down to insights about where consumers are shopping for their personal care needs.
[Read More: Clean formulas, clean hair: Hair care brands emphasize ingredients]
“We leaned into insights surrounding where our consumer is shopping in this category and identified the area of opportunity at the shelf for our best sellers as we look to grow the brand in this channel of distribution,” Quallis said.
Products that are part of the collection include Moisturizing Beard Wash, Hydrate and Nourish Beard Conditioner, Conditioning Beard Balm and Smoothing Beard Serum.
Although Scotch Porter is making its CVS debut with this core line, future plans may be in the works to expand its product offerings.
“We’ll continue to work with the CVS team surrounding areas of opportunity to expand the brand presence in the future to meet the needs of their consumers,” Quallis said.
[Read More: Scotch Porter hydrates beards with nourishing mask]
As part of its continued work, Quallis explained how the brand will continue to work on its mission to promote internal and external wellness by continuing to expand its retail footprint and launch a much more diverse product assortment in 2022.
“As we journey through 2022, Scotch Porter is looking forward to expanding our distribution channels online and offline through the increase of our retail footprint. It is our focus to boost consumers' accessibility to clean, affordable, nontoxic products that promote holistic health and wellness practices,” Quallis said. “We are also incredibly excited about delivering a much more diverse product assortment that adds value to our customers’ lives while also educating them on the importance of internal and external wellness practices.”
Scotch Porter products are also available nationwide at Target and Walmart, and online at Target.com, Macys.com, Amazon and scotchporter.com.