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11/29/2021

Scotch Porter hydrates beards with nourishing mask

The Nourishing Beard Mask was designed to help hydrate dry, dull or coarse beards, the company said.
Gisselle Gaitan
Online Editor
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Scotch Porter is continuing to innovate the men’s personal care category.

New from the brand is the Nourishing Beard Mask.  

Made with clean and natural ingredients that include shea butter and sunflower seed oil, the masks were designed to help hydrate dry, dull or coarse beards.

[Read More: Scotch Porter drops men’s fragrance line]

“In the past year, we have witnessed men go beyond mere physical fitness and take a more intentional approach to engage in self-care practices through their grooming and integrative health options. To continue supporting this shift, we are thrilled to officially introduce The Scotch Porter Nourishing Beard Mask. This product is an extension of our dedication to helping men look, feel and live their best, most fulfilled lives,” Calvin Quallis, founder and CEO of Scotch Porter said. “As a brand, we pride ourselves on ensuring that we center their concerns, deliver solutions, and keep our finger on the pulse of their evolution. Scotch Porter is committed to providing innovative, clean, expertly formulated new products that protect and support the overall physical and mental wellbeing of the men we serve. Our newest product honors this commitment by not only equipping men with an affordable grooming solution for their beard issues but also promoting the holistic practice of taking care of “him.”

Featuring two Dry Beard Masks and one Nourishing Conditioner, the product’s two-step process allows users to coat and massage as much of their beard hair as desired with the conditioner, which is then followed up with a mask on the face and neck.

[Read More: Scotch Porter enters wellness space with supplements]

Consumers can find Scotch Porter’s Nourishing Beard Mask online at scotchporter.com for the suggested retail price of $10, and also is included in the Beard Essentials Kit sold exclusively at select Target stores nationwide.

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