Secret Derma+ Antiperspirant addresses underarm skin concerns
Secret is looking to address common underarm skin concerns with a brand new launch — Secret Derma+ Antiperspirant, a clinical-level sweat and odor protection product that contains skin conditioners and a soft-touch applicator.
Containing ProVitamin B5 and Derma-Shield, a combination of skin conditioning ingredients, the collection aims to help prevent such visible signs of underarm shaving irritation as bumps, discoloration, dry skin, nicks and redness, the company said.
“Visibly healthier, smoother underarm skin is at the heart of Secret Derma+ Antiperspirant’s innovation,” said Nilima Shenai, senior director of global antiperspirants and deodorants R&D at Procter Gamble. “In collaboration with female dermatologists, our team designed a new formula and a new application and usage experience that addresses women’s underarm skin care needs while still delivering the superior sweat and odor protection women have come to expect from Secret.”
Packaged in a squeeze tube bottle, as opposed to the standard deodorant stick, the product was designed to aid in minimizing friction points against the skin, the company said.
“We talked to hundreds of women of color, who also want a solution for underarm skin discoloration,” said Maiysha Jones, senior scientist at Procter & Gamble. “Secret Derma+ Antiperspirant provides clinical-level sweat and odor protection, designed to visibly improve skin health and help promote visibly even skin tone.”
Secret Derma+ Antiperspirant currently is available in four scents — cooling + aloe, even tone + vitamin C, fragrance free and nourishing + coconut oil — at mass retailers nationwide for the suggested retail price of $7.99.