Beauty company Glossier, known best for such products as Boy Brow, Milky Jelly Cleanser and Cloud Paint, is shifting its brick-and-mortar approach.
Glossier, which has sold its products online and at its own retail stores throughout New York, Los Angeles, Miami and Seattle, as well as a soon-to-be-opened Washington, D.C. location, announced a partnership with Sephora.
The beauty brand will begin selling its products in Sephora stores, online and via its app in early 2023 in the United States and Canada. The announcement was made in a joint statement on Glossier’s and Sephora’s Instagram accounts.
“We’ve been hard at work with the goal of bringing more Glossier to more people,” the joint statement said. “Today, we’re so excited to announce our first-ever retailer partnership with @sephora! This is a huge moment and milestone for our community and one that includes all of you!”
As of late, Glossier has been expanding its reach to millennial and Gen Z consumers by naming Grammy Award-winning artist Olivia Rodrigo as its first-ever ambassador. The partnership includes Rodrigo sharing her must-have beauty essentials from the brand on its website and being featured in campaigns.
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Glossier also has made news recently as its former CEO and founder, Emily Weiss, stepped down in May after eight years and was succeeded by new CEO Kyle Leahy.