Sephora, Selena Gomez’s Rare Beauty launch Make a Rare Impact campaign
Sephora and Rare Beauty are joining forces on a new campaign that recognizes the importance of World Mental Health Day.
The Make a Rare Impact campaign will see the beauty retailer donate 100% of Rare Beauty product sales to the Rare Impact Fund, which was created in 2020 by the beauty brand’s founder and creator, Selena Gomez.
Rare Impact Fund’s mission is focused on reducing the stigma associated with mental health, as well as expanding access to mental health services and education for young people around the world.
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“I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, which is something I wish I had when I was younger,” said Gomez. “The mental health crisis is one of the most serious issues facing young people today and this work would not be possible without the support of partners, like Sephora, who not only believe in this mission, but donate crucial funds to expand mental health resources to young people around the world.”
Donations will be made across 28 markets where Sephora operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Malaysia, Mexico, New Zealand, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom, and the United States.
“Sephora played an integral role in launching Rare Beauty in 2020 and has been a true partner in every facet of the business since. They have been incredibly supportive of Selena’s vision to change the conversation in the beauty industry and shift the discussion toward acceptance and positivity, while also championing her personal mission to destigmatize mental health,” said Scott Friedman, chief executive officer at Rare Beauty. “This year, in honor of World Mental Health Day, we look forward to a successful joint fundraising effort with Sephora to benefit the Rare Impact Fund’s work supporting mental health organizations worldwide focused on youth and underserved communities.”
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In addition, in the days leading up to World Mental Health Day, Sephora will rally its global beauty community to participate in an open conversation about mental health through a series of social content created in partnership with Rare Beauty.
“At Sephora, we believe that beauty can be a positive contributor to mental health. We share Rare Beauty’s values of kindness and inclusion, which is why they were the ideal partner for us on World Mental Health Day,” said Deborah Yeh, global chief purpose officer at Sephora. “We want the beauty industry to be a safe and welcoming place for everyone and are proud to use our global brand and network to support the Rare Impact Fund and their mission to shape positive conversations around mental health.”