Beauty bounce: Work-from-home trends help propel skin care products
Skin care emerged as the darling of the beauty industry during COVID-19. With time on their hands, Americans purchased more products to perfect their complexions, often hoping to look better on video calls.
The obsession with skin care hasn’t abated, as the global skin care industry is on track to exceed sales of $165 billion by 2025, according to artificial intelligence provider ProQuo. The United States represents almost 30% of total spending.
What has changed is what people are buying. Supplanting last year’s heroes, such as cleansers, face masks and antiaging facials, are acne remedies, body lotions and facials devices.
IRI data for the 52-week period ending Oct. 3, 2021 in mass outlets illustrates the shift. Cleanser volume is down 1.4% versus double-digit gains throughout 2020. Conversely, acne sales during the same period jumped 11.4%, hand and body rose 5.3%, and devices chalked up gains of 35%.
[Read More: Beauty disruptors: Brands making waves in the sea of beauty products]