Sigma Beauty goes for fairytale twist with ‘Alice in Wonderland’ collection

The collection is inspired by characters, songs and moments from the classic film.
sigma beauty alice in wonderland

Sigma Beauty is going for a fairytale-inspired twist for its new fall collection.

The brand recently unveiled its new “Alice in Wonderland” collection, which was inspired by characters, songs and moments from the classic film, and features an eyeshadow palette, pressed-powder cheek duo, limited-edition five-piece brush set and a lip duo.

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“We are thrilled to launch another collection with Disney!” said Simone Xavier, co-founder and chief creative officer of Sigma. “Our first collaboration with Disney was our Cinderella Collection, and our take on it was mature and nostalgic, chic and elevated. For Alice in Wonderland, I wanted to visit this dreamlike world. The curiosity to follow the White Rabbit, the sensation of falling into the unknown, the surprise of encountering surrealist elements and characters, the joy of interacting with out-of-the-ordinary scenarios - everything about Alice in Wonderland is exciting and new.”

The company’s Disney’s Alice in Wonderland eyeshadow palette, cheek duo and lip duo are cruelty-free, gluten-free, lactose-free and part of the brand’s clean beauty program, which means they are free of harsh chemicals and made with clean ingredients, the company said.

“The collection is designed to embody the dreams depicted in the original movie, with every aspect following Alice’s journey. The packaging and limited-edition brush finishes are inspired by Alice’s fall down the rabbit hole, imprints on each eyeshadow feature the characters who inspired the hues,” said Xavier. “The cheek duo is inspired by Alice’s first meeting with the Queen of Hearts and designed to perfectly compliment the vibrant eyeshadow palette with cool-toned highlight and blush. This Disney Alice in Wonderland Collection is daring, colorful, and a playground for makeup lovers. I hope it entices our clients to dream and dare, and use their imagination to be whoever they want to be.”

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The Disney Alice in Wonderland eyeshadow palette retails for $59. Cheek duo and lip duo retail for $35 each, and the brush set retails for $120. Everything in the line will be available for purchase online beginning Sept. 8.

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