Six Star Pro Nutrition, Kellogg’s release cereal-flavored protein powder

Six Star Whey Protein Plus is available in Kellogg’s Frosted Flakes and Froot Loops flavors.
Julianne Mobilian
Managing Editor
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Six Star Pro Nutrition and Kellogg’s have teamed up to create Frosted Flakes and Froot Loops flavored Six Star 100% Whey Protein Plus.

The powders contain 30 g of protein, 6.7 g of BCAAs and 2 g of sugar per serving. The products will be available this August at Walmart and other retailers, as well as online at

“At Kellogg’s, we envision a good and just world where people are not just fed but fulfilled,” said David Lee, senior director of global licensing & culture. “Our brand collaboration with best-selling sports nutrition brand Six Star supports that vision with iconic brands like Frosted Flakes and Froot Loops bringing balanced breakfasts and new, innovative high-performance protein powders for busy families and sports lifestyles.”

This partnership allows Team Six Star to add two recognizable brand mascots in the advertising and marketing world, Tony the Tiger and Toucan Sam, to its athlete roster, the companies said.

“The consumer drives us at Iovate, so we’re always eager to create memorable experiences while showcasing the innovation our company is known for,” said Tim Toll, chief executive officer at Iovate Health Sciences International Inc., the makers of Six Star branded products. “This synergistic partnership with Kellogg’s will allow us to continue championing delicious, affordable, and accessible nutrition to athletes of all ages—high school, college, even professionals, and their families. We are thrilled to bring two iconic cereal flavors—Frosted Flakes and Froot Loops—into the world of sports nutrition.”

The Six Star and Kellogg’s brands will support this partnership through various marketing campaigns and initiatives. This includes integration into the Six Star brand’s high school partnerships, its Pro Athlete ambassadors—including U.S. soccer star Kristie Mewis and professional soccer star Jordyn Huitema—experiential marketing activations and paid media advertising across print, digital, mobile and social platforms.