Skintimate looks to spark joy in self-care routines
Skintimate is looking to turn the act of showering into an act of self-care.
To do just that, the brand is not only bringing back its Moods collection, which includes the Bloom and Spark shave prep and system razors, with expanded distribution, but also unveiling a new look.
The Signature Scents and Skin Therapy lines will be boasting new packaging designs that align with its new ‘Be Good Vibes’ campaign.
“Skintimate has always believed in the power of the shower — a place to have mindful me moments with products that can uplift your skin and spirit, which is now more important than ever,” Melissa Murphy, senior brand manager at Skintimate said. “Every experience with Skintimate, from our shave preps to our razors, is a sensory one — filling your nose with the scent of rose or citrus, your legs with skin-loving ingredients and even your eyes with color — meant to ignite good vibes that last throughout the day.”
In order to help users of its products channel all the good vibes they can and also reignite the fun in getting ready, Skintimate is partnering with “Summer House” star Amanda Batula on a series of videos that highlight the getting ready pregame ritual.
“Making a delicious cocktail, listening to the music you want to hear, and pampering your skin — let's face it, the getting ready pre-game was always more fun than the actual event itself,” said Amanda Batula. “In working with Skintimate, we’re giving people the tools to rediscover those vibes and remind them that event or no event, you can always get your vibe on.”
Batula created four unique getting ready experiences, which include custom cocktail recipes and Spotify playlists that correspond to a different signature product scent.
“Our consumers are free-spirited and it drives them to seek out and create enriching experiences throughout their day, be spontaneous and take advantage of life’s simple moments that in reality, fulfill them,” Murphy said. “By partnering with Amanda, we are showing them how to do just that and bring back the good vibes that come from getting ready.”
Consumers can find Skintimate Moods, Signature Scents and Skin Therapy lines at mass, drug and grocery stores nationwide.
The products will expand their distribution to Ulta Beauty, CVS Pharmacy and Walmart in the near future, the company said.