Sky Organics’ bio-based hair care line targets curl care

Sky Organics is expanding its beauty and personal care offerings with a new line aimed at keeping curls healthy and moisturized.

New from the brand is its Curl Care collection, which is bio-based and USDA certified as well, the company said.

Featuring products that have been formulated with such plant-derived and organic ingredients as mango butter, castor oil, apple cider vinegar, avocado oil and coconut oil, the line aims to give tresses extra moisture, fight breakage and boost shine for every curl type.

“We’re excited for Sky Organics to enter another category where we can make a difference with products that are not only good for the user but also the planet,” Dean Neiger, co-founder and chief strategy officer at Sky Organics said. “The Curl Care collection meets the USDA standard in that they perform as well or better than conventional products. This speaks to our mantra that living naturally can be easy and beautiful with the help of formulated, clean essentials at an affordable price point.”

Products part of the collection include the Wash Day Shampoo, Detangling Conditioner, Treatment Mask and Bouncy Curl Cream.

“The goal of this collection was high performance natural products that aren’t a compromise,” Alexa Morales, brand manager at Sky Organics said. “After extensive research and development, the results from our focus groups, professional stylists, influencers — even friends and family — were better than we could have ever hoped for.  A hero emerged in the Detangling Conditioner. Everyone wants to talk about how easily they can comb their hair without breakage and the result is voluminous hair with incredible shine.”

Sky Organics’ Curl Care line, which retails for $10 and under, is currently available at select Walmart stores and Walmart.com.