“We’re pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time,” said Jordan Greenberg, president of spices and seasonings and executive vice president of B&G Foods. “With the introduction of Snickers Shakers Seasoning Blend, everyone can now shake the Snickers taste they love onto their favorite snacks and treats.”
Designed to be sprinkled onto foods and drinks, including ice cream, cookies, milkshakes and yogurt, the seasoning blend aims to enhance flavor profiles, the company said.
“At Mars, we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” said Michelle Deignan, senior brand director at Mars Wrigley. “We’re pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way with Snickers Shakers Seasoning Blend.”