-
Nielsen: Consumers with diabetes spend 35% more on OTC products
Consumers with diabetes spend 35% more on OTC products than the average consumer, noted Jeff Gregori, group VP consumer and shopper analytics for Nielsen, during a recent presentation at the National Association of Chain Drug Stores Total Store Expo. “That’s hands down more than any other ailment,” he said, and it’s because they face so many challenges beyond their initial diagnosis.
-
Transcending ‘digital noise’ to hyper-focus on the consumer experience
Kimberly-Clark’s Liz Metz (center)
The first step to making an impact in a customer’s life, according to Kimberly-Clark’s senior director of shopper engagement Liz Metz, is understanding what they want from their shopping experience.