Splat adds new Midnight No Bleach shades
Splat Hair Color, known for its range of bold, vegan and semi-permanent shades that wash out easily, is expanding Midnight No Bleach Kit collection.
Formulated with micro-pigments that help brunettes and those with darker shades achieve vibrant hair color, the peroxide-free formulas use baobab seed oil to condition and quinoa extracts to strengthen and protect hair, the company said.
New additions to the lineup include tanzanite, azure, magenta and scarlet shades.
By using direct dyes that deposit semi-permanent color into the hair shaft, products open the cuticle slightly for a less damaging dye process, the company said.
Containing items essential for an easy dye job — Splat color that does not require additional mixing, a deep reconstructor, a pair of disposable gloves and instruction sheet — consumers can find the new shade additions as well as its other offerings at Walmart and drugstores nationwide.