Splat Melts combines chocolate browns, vivid bolds
Splat is debuting a brand-new hair color collection that combines rich chocolate hues with fierce and bold shades.
Splat Melts, which combines chocolate browns and vivid bolds to help users create on-trend and personalized looks, is formulated with quinoa extract and baobab seed oil for conditioning and strengthening properties.
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“At Splat we encourage self-expression and embracing individuality through bold hair color, expanding our offer to include Splat Melts felt like a natural next step,” Jenniffer Paulson, Developlus vice president of marketing said. “Splat Melts semi-permanent ombre complete kits are perfect for beginner DIY-ers looking to experiment with bold hair color. Whether bold bangs, split dye, or color melt, the creativity is bold and endless with this collection.”
Available in four kits — milk chocolate and purple plum, milk chocolate and mixed berries, dark chocolate and blueberry, and dark chocolate and strawberry — each contains pre-measured bleach and hair dyes to eliminate the need for various kits, the company said.
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Retailing for $12.99 each, the Splat Melts collection is available for purchase at Walmart, Target, CVS Pharmacy and online at Splathaircolor.com.