To celebrate the launch of this new collection, the brand is working with actress and recent college student Sierra Capri on a campaign that calls on students to share the good, clean and fun ways they de-stress for a chance to win up to $50,000 in free tuition and books for one year.
“We know the cost of college is an issue that can weigh on the minds of Gen Z,” said Dawn Hedgepeth, vice president of skin care at Unilever. “At St. Ives, we believe in infusing fun into one's daily routine to find ways to de-stress. We hope our new Solutions range – a collection of effective and affordable products — will help reduce the stress of skin care, especially when it comes to breakouts. We're also excited to offer one lucky student the opportunity to win funds for free tuition and books to help alleviate some of that financial stress.”
To enter, undergrad students can tag @stivesskin and use the hashtags #StIvesScholarship and #Contest on a post with an original version of Capri’s video, which was shared on Instagram.
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“As a full-time student studying biology, who was also juggling acting auditions, I remember the financial stress of college like it was yesterday,” Capri said. “Many times, that stress would manifest as breakouts. I wish at the time I had a line like St. Ives Solutions — it’s an easy, low-stress approach to caring for skin and keeping it in glowing condition.”