Subtl stacks makeup essentials together with Stak 2.0

Subtl’s stackable makeup products are rolling out Stak 2.0.

Among other products, consumers can build their custom stack with essentials that fit their daily makeup routines, featuring a jojoba-infused lip and cheek tint, concealers, blushes, highlighters and eyeshadows.

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Designed to bring makeup routines to the palm of users’ hands while taking up minimal space, Stak 2.0 comes with revamped pods and packaging that include a refillable design that utilizes mono-material and bezel technology to extend the packaging’s lifecycle, the company said.

“At Subtl Beauty, we believe in empowering busy individuals to embrace their natural beauty with simplicity and style,” said Rachel Reid, founder and CEO of Subtl. “The Stak 2.0 is a testament to that belief, seamlessly fitting into the fast-paced lifestyle of on-the-go individuals, travelers, working professionals, and even beauty minimalists seeking a personalized and convenient makeup routine. Our goal is to provide high-quality, stackable solutions that enhance confidence and empower our customers to shine, without weighing them down.”

In addition to launching the new products with updated packaging, Subtl Beauty also reformulated its cosmetics to meet clean beauty standards with such skin conditioning ingredients as bayberry fruit wax and vitamin E, the brand noted.

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Made with a vegan, cruelty-free, paraben-free and fragrance-free formula, shoppers can build a custom stack, shop or take a quiz to find their perfect stack match.

Subtl’s Stak 2.0 is available for purchase online.