TRESemmé celebrates beauty of fluid hair with Parris Goebel, USA Olympic Artist Swimming Team
On the heels of launching its new Pro Infusion collection, TRESemmé is showcasing the technology and benefits of the hair care line with a new campaign that celebrates the beauty of fluid hair.
The beauty brand partnered with award-winning choreographer Parris Goebel and the USA Olympic Artistic Swimming Team for a film titled “Fluid.” Directed by Agostina Gálves, the aquatic dance film showcases the fluid movement of swimmers’ hair underwater, which was treated with Pro Infusion products.
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“The fluid movements of the hair in this film showcase the beauty of strong, nourished strands that the new Pro Infusion products provide, as well as the freeing feeling that women experience when expressing their authentic selves and personal style,” said Jessica Grigoriou, head of beauty marketing and salon and masstige hair portfolio director at Unilever NA. “We are honored to be partnering with the extremely talented Parris Goebel and the USA Olympic Artistic Swimming Team to demonstrate the beauty of fluid hair. Through the inspiring underwater routine, combined with our new Pro Infusion products, TRESemmé is empowering women to feel free and let their hair shine.”
In addition, the USA Olympic Artistic Swimming Team used the brand’s Pro Infusion collection to achieve the high shine styles worn out of the water for the creation of the campaign, the company said.
“I am known for breaking rules and pushing boundaries when it comes to my creativity, so I was thrilled to partner with TRESemmé, a brand that encourages women to embrace their personal style and the power that it brings, to create a routine that is unlike anything I have ever done before,” said Parris Goebel. “Using dance to express yourself is beautiful and collaborating with the USA Olympic Artistic Swimming Team, who are such dedicated athletes and performers, for this powerful captivating performance was so refreshing and invigorating.”
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TRESemmé’s Pro Infusion line is available for purchase at food, drug and mass market retailers nationwide for a suggested retail price of $6.99 per product.