Truly Hard Seltzer enters spirits-based category
Truly Hard Seltzer is entering a new beverage space with its recently launched collection of spirits-based seltzers.
Truly Vodka Seltzer, made with six times distilled premium vodka and real fruit juice, is available in four flavors — blackberry and lemon, cherry and lime, pineapple and cranberry, and peach and tangerine.
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Each Truly Vodka Seltzer features notes of a predominant fruit paired with a complementary fruited back note for a unique flavor combination and natural taste. In addition, the company said each beverage has a volume of 5% ABV, 110 calories, 2 g of sugars, and is gluten free.
“A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer,” said Matt Withington, director of marketing at Truly Hard Seltzer. “We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. We’re giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a ‘truly’ unique drinking experience.”
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Consumers can find Truly Vodka Seltzer in 12-oz. slim cans and a variety of 8-packs that retail for $17.99 and 4-packs for $9.99 beginning Oct. 11.