Advertisement
10/20/2021

Truly launches festive limited-edition Holiday Party Pack

The limited-edition Holiday Party Pack features four cocktail-inspired flavors — cran orange sparkler, pomegranate ginger fizz, holiday sangria style and spiked apple spice.
a stack of flyers on a table

Truly Hard Seltzer is tailoring its beverages so consumers are also able to enjoy them during the holiday season.

To do this, the brand announced the launch of its Holiday Party pack, which features four cocktail-inspired flavors — cran orange sparkler, pomegranate ginger fizz, holiday sangria style and spiked apple spice.

[Read More: Truly mixes up hard seltzer space]

The gluten-free Holiday Party Pack beverages contain 5% ABV, 100 calories and 1 g of sugar, the Boston-based company said.

“When it comes to innovation, we never take our foot off the gas,” said Casey O'Neill, senior product development manager at The Boston Beer Company. “Our drinkers love the unexpected flavors we’ve created over the years, and we’re beyond excited to bring them some fun, cocktail-inspired flavors just in time for the holidays.”

[Read More: Truly Hard Seltzer adds tea to offerings]

The Holiday Party Pack from Truly Hard Seltzer will be available for a limited time beginning Nov. 1 and will be line-priced with the rest of the brand’s 12-packs.

Advertisement
Advertisement