Truwomen brings Trubars to Target shelves

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Truwomen brings Trubars to Target shelves

By Gisselle Gaitan - 04/16/2020

Just weeks after making their Whole Foods Market debut, Truwomen’s Trubars are launching at another major retailer — Target.

The Denver-based company’s bars will be available in 453 of the retailer’s shelves in three of its popular flavors, Oh Oh Cookie Dough, Saltylicious Almond Love and Smother Fudger Peanut Butter.

“A trip to Target is on everyone's weekly to-do list from families to students to athletes to teachers, It's like a rule of thumb! Being able to bring Trubars to our core demographic in an iconic retailer like Target is a huge opportunity for our small, growing business,” Stephanie Pyatt, founder of Truwomen, said. “Trubars are the ultimate on-the-go snack, with 12 g of protein; mouth-watering, dessert-inspired flavors; and clean, plant-based ingredients.”

Created with such plant-based ingredients as cassava, cacao and brown rice protein, Trubars retail for $8.99 and are certified vegan, gluten-free, kosher, and non-GMO verified. The snack bars do not contain dairy, soy or sugar alcohols.