Tula Skincare, influencer Krista Horton partner on lip treatment launch

Tula Skincare is joining forces with lifestyle influencer Krista Horton on the launch of its first-ever overnight lip treatment.

The Tula x Krista Horton Moisture Lip Mask Coconut Overnight Hydration Treatment is a nourishing and smoothing overnight lip mask that hydrates lips for 24 hours, the company said.

“I am so happy to be working with Tula again. It was so fun to collaborate on a product that is everything I love and I know so many others will too,” said lifestyle influencer and Tula partner Krista Horton.  “This lip mask is the perfect thing to include in your daily routine to give you that little ‘pick me up’ moment. My lips have never felt as smooth as after using it, and the scent will automatically make you feel like you’re being transported to your favorite tropical destination.”

[Read more: Moisture moves: Skin care trends in 2022 focus on healthy skin, with an emphasis on hydration and antiaging]

It is formulated with lip peptides to plump and smooth, as well as hyaluronic acid and vitamin E for hydration; coconut oil, avocado oil and coconut extract to soften lips; and evening primrose to condition the lips overnight, the company said.

In addition, the treatment also contains Tula’s patent-pending S6ProComplex, which features a six proprietary blend of three prebiotics and three probiotic extracts to improve skin smoothness, maintain skin balance, strengthen the skin barrier and protect from moisture loss.

“We are thrilled to be launching our first overnight lip treatment with Krista Horton who has been an incredible Tula partner,” said Tula Skincare CEO Savannah Sachs. “As we see hashtags like #lipmask amassing over a billion views on TikTok in recent months, we think this is the perfect time to expand our offerings in the lip category.”

[Read more: Tula Skincare partners with Sephora on distribution]

Consumers can find the Tula x Krista Horton Moisture Lip Mask Coconut Overnight Hydration Treatment is available for purchase online and in-store at Sephora.