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Ulta Beauty sets intentions to support holistic well-being of women, teens

The Ulta Beauty Charitable Foundation will offer resources that help increase confidence, improve physical health and create a sense of belonging for women and youth.

Ulta Beauty’s charitable foundation is working to help support the holistic well-being of women and teens.

The Ulta Beauty Charitable Foundation and its nonprofit partners will work to help support well-being by offering resources that help increase confidence, improve physical health and create a sense of belonging for women and youth. 

“Well-being and beauty are intrinsically connected and fundamental to who we are as a company,” said Jodi Caro, general counsel, chief risk and compliance officer at Ulta Beauty. “More than 91% of our associates and the majority of our guests are women; we’re also seeing teens engaging with beauty early on. As the largest beauty retailer in the U.S., we have the power to help shape how young people experience beauty and a responsibility to ensure women and teens have access to the resources and support they need to nurture their holistic well-being inside and out.”

[Read more: CEW honors female leaders in beauty at Achiever Awards]

To advance these efforts, the foundation is launching a national fundraising campaign across its stores that will benefit Big Brothers Big Sisters and donate more than $1 million in 2024 to national nonprofit partners focused on well-being, including The Jed Foundation, Active Minds and Girls Inc. 

In addition, the foundation also shared plans to donate $2 million to nonprofit efforts that focus on the well-being of BIPOC and LGBTQ+ communities and continue its support for the Breast Cancer Research Foundation through donations and an in-store fundraising program. 

“We are thrilled to partner with the Ulta Beauty Charitable Foundation to create more youth-focused wellness initiatives that promote self-care, self-expression and self-discovery,” said Big Brothers Big Sisters of America President and CEO, Artis Stevens. “In a time where the mental health challenges young people face are increasingly complex, mentorship has proven to be an important part of their overall well-being by helping them reach their potential and lead fulfilling lives. Our approach, which puts youth at the center, relies on the support of communities working together, and partnerships like this one to create a better world through the power of mentorship.”

From May 19 to June 15, Ulta Beauty shoppers will be able to make a donation to Big Brothers Big Sisters. Funds collected will be used to help activate Youth Discovery & Wellness resources, and to kick off the partnership, associates packed 2,000 health and wellness kits and its conference that will be distributed to those in the program. 

[Read more: Ulta Beauty supports BIPOC brands’ retail readiness through MUSE accelerator program]

Donations made to The Jed Foundation will support its evidence-based mental health and suicide prevention model to 3-4 local community-based youth-serving organizations. 

Active Minds will use its grant to expand its mental health programs to 300 new schools through a high school curriculum, online mental health resource hub and leadership development initiatives. 

Lastly, Girls, Inc. will utilize its grant to support its Mind + Body Toolkit, a programming resource that delivers holistic wellness tools that engages girls around the topics of mental health, confidence and healthy living. 

Ulta Beauty also shared that is will continue to offer company associates year-round support and resources to enhance their well-being and opportunities for success, including financial wellness planning and guidance resources, annual memberships to a meditation tool and training on wellness, mindfulness and inclusion.

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