Bella Hadid launches 'Ôrəbella fragrance
Model, activist and entrepreneur Bella Hadid is entering the beauty space with the launch of 'Ôrəbella, a skin-nourishing fragrance collection.
Consisting of alcohol-free, hydrating parfums, the line utilizes essential oils and clean ingredients made to infuse with and last on the skin.
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Inspired by Hadid’s journey, the brand was created in response to her sensitivities around traditional alcohol-based fragrances and a search for a high-quality alternative.
Launching with three fragrances inspired by Hadid’s memories, the current lineup includes:
- Window2Soul: This floral scent contains rose, jasmine, lemon and tonka bean;
- Salted Muse: This marine scent includes sea salt, pink pepper, olive tree accord, lavender, wood and amber; and
- Blooming Fire: This tropical scent contains Tahitian monoi flower, patchouli and bergamot.
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All Ôrəbella products are alcohol-free, dermatologist-tested, suitable for sensitive skin, and formulated without parabens, phthalates, sulfates, gluten, or wheat-derived ingredients. The brand holds both Leaping Bunny cruelty-free and PETA vegan and cruelty-free certifications, the company said.
Ôrəbella will be available for purchase on its website beginning May 2, and at Ulta.com on May 10. It will be available at all Ulta Beauty stores nationwide on May 12.
