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12/02/2021

Urban Hydration’s bath, body collection emphasizes importance of self-care

Urban Hydration’s bath and body collection — available in peach and papaya, vanilla, and mango and lime scents — includes a hand cream, sugar scrub, body lotion, everything oil and body wash.
Gisselle Gaitan
Online Editor
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Self-care routines are as important as ever, and Urban Hydration is looking to help consumers add extra nourishment when it comes to skin and body care.

The Black-owned skin care brand announced the launch of a new bath and body collection that uses quality ingredients and aims to give consumers more bang for their buck, the company said.

“We are super excited to be launching this range of affordable but high-quality bath & body products utilizing our knowledge of dry skin as well as the innovation and technology from our best-selling skincare collection,” Urban Hydration founder, Psyche Terry said. “Our goal was to create a range of products that elevates that intimate moment and calming feeling that we all experience whenever we enjoy a soothing bath, while also packing each product with potent plant-derived ingredients that repair everything from extremely dry skin to skin irritation and bacne. ”

[Read More: Beauty disruptors: Brands making waves in the sea of beauty products]

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Available in three different lines that cater to a variety of skin and body care needs, new launches include:

  • Peach and Papaya, formulated with peach and papaya for their antioxidant and enzymes, the line aims to keep skin glowing with ceramides that lock in moisture and macronutrients to refresh the skin, tighten pores and reduce the appearance of dark circles. Products in the line include a hand cream, sugar scrub, body lotion, everything oil and body wash;
  • Vanilla, made with vanilla to soothe and smooth dehydrated skin, the line also contains ceramides and vitamin B to help protect the skin against environmental stressors that could accelerate aging. Products in the line include a hand cream, sugar scrub, body lotion, everything oil and body wash; and
  • Mango and Lime, formulated with mango and lime for their vitamin C and antioxidant properties, the line also features ceramides to lock in moisture and promote cellular function. Products in the collection include a hand cream, sugar scrub, body lotion, everything oil and body wash.

[Read More: Virtual roundtable: Women beauty leaders discuss the category]

Consumers will be able to find Urban Hydration’s new bath and body collection at Ulta Beauty and UrbanHydration.com.

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