Urban Skin Rx, a skin care line that offers products designed to help reduce the look of hyperpigmentation, announced that its founder and CEO, Rachel Roff, would be stepping down from her role.
In the wake of her departure, the brand’s board appointed its chief financial officer, Victoria Payne, as its new CEO.
“18 years ago I set out with the mission to make the skin care industry more inclusive of the needs of consumers with melanin rich skin. Although major disparities in the industry still exist, I am beyond proud of the work that the USRx team and I have accomplished,” said Roff. “We have launched over 50 custom formulas while reaching over one million customers directly through our website and on Amazon, and we have been stocked at over 13,000 retail doors. I am personally proud of the Aesthetician Scholarship Program for BIPOC individuals, which to date has had four graduates. But now it is time for the brand’s new chapter and my new chapter. I have decided to pass the role of CEO to Victoria Payne, who I feel confident will continue my passion for allyship, inclusion and equity. I truly look forward to cheering her on from the sidelines. In this new season I will prioritize my happiness, my family and my heart for entrepreneurship. I plan to allow more time for mentorship of women and minority owned businesses. I am forever grateful to our beloved customers and the amazing USRx team, without whom none of these accomplishments would have been possible.”
[Read more: Urban Skin Rx expands distribution]