Urban Skin Rx’s founder, CEO stepping down

Rachel Roff, founder and CEO of the brand, is stepping down from the company—Victoria Payne will succeed her as CEO.
Gisselle Gaitan
Online Editor
Gisselle
rachel roff headshot
Rachel Roff

Urban Skin Rx, a skin care line that offers products designed to help reduce the look of hyperpigmentation, announced that its founder and CEO, Rachel Roff, would be stepping down from her role.

In the wake of her departure, the brand’s board appointed its chief financial officer, Victoria Payne, as its new CEO.

“18 years ago I set out with the mission to make the skin care industry more inclusive of the needs of consumers with melanin rich skin. Although major disparities in the industry still exist, I am beyond proud of the work that the USRx team and I have accomplished,” said Roff. “We have launched over 50 custom formulas while reaching over one million customers directly through our website and on Amazon, and we have been stocked at over 13,000 retail doors. I am personally proud of the Aesthetician Scholarship Program for BIPOC individuals, which to date has had four graduates. But now it is time for the brand’s new chapter and my new chapter. I have decided to pass the role of CEO to Victoria Payne, who I feel confident will continue my passion for allyship, inclusion and equity. I truly look forward to cheering her on from the sidelines. In this new season I will prioritize my happiness, my family and my heart for entrepreneurship. I plan to allow more time for mentorship of women and minority owned businesses. I am forever grateful to our beloved customers and the amazing USRx team, without whom none of these accomplishments would have been possible.”

[Read more: Urban Skin Rx expands distribution]

victoria payne
Victoria Payne

Roff launched Urban Skin Rx out of the Medspa she started in 2006 in North Carolina, and since then the brand has grown its distribution to include such retailers as Target, Ulta Beauty, Walmart and CVS.

“I am honored to take on the role of CEO of USRx,” said Victoria Payne. “This is an important time for the brand and we will continue our Founder's legacy to best meet the needs of our customers by championing inclusivity, innovation, and a company culture that we can all be proud of. I believe USRx has an exceptional business model paired with a talented management team that will support its continued growth in the ever-evolving beauty industry.”

[Read more: Retailers eye trends in multicultural hair care]

Payne assumes the CEO title with more than 20 years of leadership experience. She has a strong business background in strategy, M&A, operations, supply chain, financial planning, and data analysis, the company said. 

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