Vital Proteins partners with Jennifer Aniston

Vital Proteins is adding a well-known “friend” to its leadership division.

The collagen brand announced that none other than actress Jennifer Aniston would be joining its ranks as chief creative officer.

“We’re really excited to welcome Jen and her valued perspective to the Vital team,” Kurt Seidensticker, founder and CEO of Vital Proteins said. “We’ve all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy, and more vibrant lives.”

Aniston, who has been incorporating the brand’s products in her daily routines since before 2016, will be putting her spin on new product innovations and also aid in building better awareness around the benefits of collagen, the Chicago-based company said.

“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” Aniston said. “Now to have the opportunity to be a part of the brand in a bigger way, as chief creative officer, is very exciting to me.”

In addition, Vital Proteins also announced that it will be launching a campaign starring Aniston that will showcase how she incorporates its products into her daily routine in December.