The Vitamin Shoppe supports Team RWB via Altered Strength from BodyTech Elite brand
The Vitamin Shoppe announced a long-term sponsorship of Team Red, White & Blue (Team RWB) by its Altered Strength from BodyTech Elite brand of premium pre-workout formulas.
Through July 2025, the retailer is donating $1 to Team RWB for each purchase of Altered Strength pre-workout products at The Vitamin Shoppe and Super Supplements stores, as well as on vitaminshoppe.com, up to a maximum donation of $20,000 during the sponsorship period.
Since 2020, The Vitamin Shoppe has supported Team RWB and its vision to forge the nation’s leading health and wellness community for America’s veterans. More than 250,000 veterans, service members, military family members and their supporters make up Team RWB’s community in local chapters, which provide events, training and programming to help build a healthy lifestyle.
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Lee Wright, CEO of The Vitamin Shoppe, said, “The Vitamin Shoppe and Super Supplements are honored to grow our long-standing partnership with Team RWB via the support of our Altered Strength pre-workout products. My father is a retired Army officer who served in airborne Ranger, mechanized infantry and armor units throughout his career, so I can personally attest to how meaningful an organization like Team RWB can be for veterans and their families. Altered Strength is proud to support Team RWB’s inspiring mission to strengthen the mental, emotional, and physical health of veteran communities around the U.S.”
Altered Strength from BodyTech Elite is formulated to maximize your workouts by promoting increased energy, focus, intensity, strength and muscular endurance with natural caffeine, nootropics and one of the highest doses of citrulline-malate in all of sports nutrition, the company said. Altered Strength is available in high-stim and no-stim formulas, in flavors such as Cherry Ice, Rocket Pop, Charged Grape and Candy Gains.
“We’re fired up to welcome Altered Strength from BodyTech Elite as a Team RWB supporter, building on our long-standing and impactful partnership with The Vitamin Shoppe,” said Mike Erwin, founder and executive director of Team RWB. “Over the past four years, the Health Enthusiast teams at The Vitamin Shoppe and Super Supplements have been dynamic supporters of our signature programming, from WOD for Warriors to the Old Glory Relay and this next step will continue to make a big impact in the lives of America’s veterans.”
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In addition to their support of Team RWB, The Vitamin Shoppe and Super Supplements stores offer 20% off purchases for all veterans and active-duty Armed Forces members during its weekly Military Mondays throughout the year.