Vitamins, Diet and Sports Nutrition

LOS ANGELES — ThinkThin on Wednesday introduced its new ThinkThin Protein & Superfruit lineup, representing a premium line of baked protein bars made with real fruit, whole grains and nuts. Along with four flavors that each offer 10 grams of protein and 10 grams of fiber, ThinkThin Protein & Superfruit also includes a vegan bar, a first for the brand.

RONKONKOMA, N.Y. – Nature's Truth earlier this week launched three new aromatherapy products, including a body cream, a body oil and a bubble bath. All are infused with the most popular essential oil lavender.

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced 13 new companies have joined the association’s membership ranks, including Brassica Protection Products; Cadena Bio; doTERRA International; Earthrise Nutritionals; Hermes Pharma; NeoCell; Physician’s Seal; Nutraceutix; Unique Encapsulation Technology; ACG North America; Gilbert LLP-Insurance Recovery Law; Lifesciencerisk; and Pure Branding.

WASHINGTON — The foundation on which the Council for Responsible Nutrition is basing its Congressional outreach this year is based on three elements: Incorporating dietary supplementation into the bedrock of any federal policy that promotes health and wellness; highlighting the many ways the dietary supplement industry is seeking to augment government oversight through self-regulation initiatives; and enjoining Congressional leaders to participate in an ongoing dialogue with VMS industry.

CROMWELL, Conn. — i-Health, a wholly owned subsidiary of Royal DSM, announced Tuesday that it has entered into an agreement to purchase the UP4 Probiotic brand from UAS Laboratories.  UP4 is a successful specialty channel brand that features a full line of probiotic products.

Terms of the deal were not disclosed.

WESTBURY, Westbury, N.Y.  — PL Developments on Tuesday made its strategic entry into the VMS marketplace. PLD intends to serve the consumers of this dynamic market in three ways, including through U.S. retailers under own brands, as a development and manufacturing partner to marketers of branded products and directly to consumers.

BROOKLYN, N.Y.  — Advanced Nutrition by Zahler recently introduced Prenatal+DHA 300 a new multi formulated with vitamins and minerals that promote health, enhance energy and provide premium nutritional care for the wellbeing of both mother and child.